Aurelia is a self-initiated logomark concept for a modern consumer healthcare platform built around trust, privacy and sensitive personal information.

The goal was to create a distinctive symbol that could work independently from a wordmark and remain recognizable from a 16px favicon to a large app icon.

The visual exploration focused on connection, continuity, precision and the relationship between people and data while deliberately avoiding conventional healthcare symbols such as crosses, hearts, shields and caduceus imagery.

Deliverables: Logomark, app icon, favicon, monochrome versions, reversed versions and basic usage guidelines.