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The "Hidden Content" Goldmine - Reconnecting 1,250 Orphan Pages
30% traffic lift without writing a single new word.
We found pages that were "disconnected" from the main site and brought them back into the crawl path.
Check out the Technical Recovery below.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I almost ruined this one.
Just finished a concept site for a nature photography studio — Aetherial View. First draft had everything I usually reach for. Clever scroll animations. A secondary nav. Hover micro-interactions. A bit of texture behind the hero.
Looked great in Figma. Felt awful next to the actual photographs.
A heron at golden hour doesn't need help from a parallax effect. It just needs to not be interrupted.
So I started removing things. The animations. The second nav. The texture. Half the type styles. Until the site basically got out of the way.
What's left: three nav items. An asymmetric grid that gives each shot room. Serif only where it earns attention — pull quotes, section heads. Black background as a gallery wall.
The hardest part wasn't designing it. It was trusting that less would feel like enough.
For a portfolio site, that's usually the whole brief — even when nobody says it out loud.
Intentional work. Every piece has a purpose.
good one
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