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Tonight's experiment: turning a candy shop into an emergency room
Argentina lost a match today (again). Everyone's sad. So instead of posting "buy our gummies," Choco Lluvia prescribed the cure.
Piece 1: A medical prescription — "Eat 1 Choco Lluvia cup every 8 hours. If crying, double the chocolate dose. Side effects: stained smile and wanting more." Signed by Dra. Vane, License #001
Piece 2: An emergency room story — "ER open until midnight. Acute Sunday-night craving? Don't self-medicate with whatever's in your fridge. We deliver. Faster than the ambulance."
Same brand universe (weather forecast + now medical humor), same voice, zero generic ads. This is what I love doing: giving small businesses a personality people actually want to follow.
Created with AI tools + my own very Argentine sense of humor
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For this challenge, I built Hydrated: a fictional summer soft drink — carbonated, ice-cold, citrus-sharp — with a visual identity built entirely around temperature. The can runs a gradient from pale ice to deep navy, top to bottom, so the design itself feels like it's getting colder the longer you look at it. Tagline: "Stay Cool. Be Cool."
Using Envato as my toolkit, I sourced the typefaces, built the can label in Affinity Designer, and composited it onto a photorealistic mockup in Photoshop. I then used Envato's AI Video Generator — with a custom Start Frame and End Frame built from my own can mockups — to generate the hero shot: the can dropping into an ice bucket, splashing, sinking, and settling cold. Claude helped draft the ingredient list and nutrition copy, and I built a companion landing page in HTML/CSS so the brand exists somewhere real, not just in a video.
Target audience: Teens and young adults, roughly 10–28 — people who live for summer and want a drink that matches the mood: crisp, cold, a little bit of attitude.
Human by Design moment: The AI video. The first generation rotated the can in a way that mangled the label, and it took several rejected takes before one actually held up. Deciding which take was right, and which word was right, was human work from start to finish.
Thank you to Envato and Contra for putting this challenge together — for the toolkit, and for the push to make something real out of an idea instead of just thinking about it.
Stay cool. Be cool.
The Project Includes:
- The Logo
- The Can Design
- The Video
- The Website
- The BTS Video
#envato #HumanByDesign #Envato
envatochallengeCreative Design Creative DirectionCreative StrategistAdobe PhotoshopAffinity DesignerEnvato
Awesome!
Brand exploration: Flash-realism x Editorial x Y2K style ✨
This was for a pimple patch brand and I did it with Seedream 5 Pro, using Magnific AI.
Note: Had to edit the patches because it would always come out super big 😭
You can get all the prompts I used here!
What do you think?
Hanna Amazing Work😍
I'm not a brand designer, but seeing this CapCut AI challenge made me want to give it a try... and honestly, it was so much fun. ✨🎨
Life is already hard enough to take everything seriously, so here's me adding a little whimsy to my day. 🌼💫
Sometimes the best creative moments come from trying something that's completely outside your lane. 🤍
Thats a great and cute design. I both feel the clean side of the design and the tasty & cute side too!
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