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🍦 SCOOPY Ice Creams | Brand Identity & Social Media Design
3 flavours. 3 personalities. 1 playful brand. 🎨
SCOOPY is a self-initiated branding concept I created for a fictional ice cream outlet.
The idea was simple: make every flavour stand out while keeping the entire collection visually connected.
🥭 Mango — Bright, tropical and refreshing
🍓 Strawberry — Sweet, cheerful and playful
🍫 Chocolate — Rich, indulgent and irresistible
My creative approach:
I focused on building a consistent visual identity through:
Playful, rounded typography
Flavour-inspired colour palettes
Consistent layouts and visual hierarchy
Eye-catching product compositions
Packaging concepts and Instagram-ready creatives
The process? AI + creative direction.
I used ChatGPT to help generate and refine the visuals, while I directed the concept, typography, colours, compositions and overall brand personality.
Because good design isn't just about making something look attractive. It's about creating visuals that communicate, connect and feel like they belong to the same brand.
The result: A fun, cohesive brand identity designed to make every scoop memorable.
*Tools: ChatGPT | AI-assisted Design | Creative
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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