Monsieur came to me as a men's grooming brand that had tried to launch before. It never felt righ...

Monsieur came to me as a men's grooming brand that had tried to launch before. It never felt righ...Monsieur came to me as a men's grooming brand that had tried to launch before. It never felt righ...

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Jackson Tate

• 9h

Monsieur came to me as a men's grooming brand that had tried to launch before. It never felt right. There was no strategy behind it, no real reason for the name or the look beyond what someone liked in the moment.

So I took it back to strategy first. Purpose, positioning, personality, all before touching a single design.

That's where Monsieur came from as a name. Premium and playful at once. Accessible, not elitist. The kind of brand a 22 year old and a 60 year old could both reach for.

From there I built the mark around a signet style M. Deep heritage green that reads almost black depending on the light. Clean modern type to keep it from tipping into stuffy old world territory.

Every choice had to earn its place. On a bottle. In a bathroom. On a hoodie.

The result looks like proper old money at first glance. But it's built for anyone who wants to look sharp without the fuss.

Completed work

Brand Strategy Brand Design Adobe Illustrator Adobe Photoshop Figma

Lisette D. Brown

pro

• Aug 4

This project reminded me why I love branding.

Not because of the logo design—but because of everything that comes after it.

I challenged myself to build more than a logo. From strategy and identity to packaging, campaign visuals, product design, and motion visuals, every detail was crafted to create a luxury brand that's as inclusive as it is beautiful.

🔗 View Full Project

Which mockup is your favorite? 👀

Brand Design CapCut Creative Direction Adobe Illustrator Packaging Design

Maty Sandoval

max

• Aug 4

Going beyond just the logo into packaging and motion for Stolen Summer is exactly the kind of scope that makes a brand actually feel whole instead of just a mark slapped on things. Was there a piece of the system that almost got cut for time but you fought to keep in?