As this year wraps up, I’ve been reflecting on a question I haven’t always asked myself: Why am I...As this year wraps up, I’ve been reflecting on a question I haven’t always asked myself: Why am I...
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As this year wraps up, I’ve been reflecting on a question I haven’t always asked myself:
Why am I really doing this?
For years, my goals looked like everyone else’s. Bigger numbers. Bigger launches.
But in 2025, something shifted.
I watched talented people lose sight of why they started. Growth at all costs. Pressure over purpose. And I realised, I don’t want that.
So instead of setting a financial goal for 2026, I chose a word.
Impact.
This year, I worked with 32 coaches and course creators, helping them launch, clarify their message, and increase conversions. I loved every part of it.
In 2026, my goal is to impact 150 businesses through group programs and 1:1 strategy, copy, and design.
Not because bigger is better, but because helping more people matters.
Here’s to choosing impact over the dollars.
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Julia's avatar
Ah I was just doing this exercise with a friend! We chose a word to shape our year instead of a bunch of tangible resolutions. I love this idea. My word is optimism :)
Caron's avatar
Love that! Optimism is such a powerful theme to carry into the year, especially when things may feel unpredictable. How you feel shapes your life and this maybe the most powerful word to shape it.
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