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As this year wraps up, I’ve been reflecting on a question I haven’t always asked myself:
Why am I really doing this?
For years, my goals looked like everyone else’s. Bigger numbers. Bigger launches.
But in 2025, something shifted.
I watched talented people lose sight of why they started. Growth at all costs. Pressure over purpose. And I realised, I don’t want that.
So instead of setting a financial goal for 2026, I chose a word.
Impact.
This year, I worked with 32 coaches and course creators, helping them launch, clarify their message, and increase conversions. I loved every part of it.
In 2026, my goal is to impact 150 businesses through group programs and 1:1 strategy, copy, and design.
Not because bigger is better, but because helping more people matters.
Here’s to choosing impact over the dollars.
Ah I was just doing this exercise with a friend! We chose a word to shape our year instead of a bunch of tangible resolutions. I love this idea. My word is optimism :)
Love that! Optimism is such a powerful theme to carry into the year, especially when things may feel unpredictable. How you feel shapes your life and this maybe the most powerful word to shape it.
The network for creativity
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