Thai Massage Salon – Visual Identity & Print/Digital Marketing

What do you do when the client already has a colorful banner, but your new designs need to match it? You find a way to make everything work together without wasting what they already invested in. 💡 This summer, I had the opportunity to work with a Thai massage salon in Malinovo, Slovakia. This project truly inspired and challenged me, and here is why: The main request from the client was clear: to create outdoor banners for the salon, but they needed to work well with a saturated dark green banner that the client had already printed. Replacing it wasn't an option. The goal was to create a cohesive visual identity without letting the existing banner feel like a separate element. So, by taking the main colors from the existing banner, color grading the images to match, and combining them with clean, structured typography, I managed to achieve the result you can see below. Along with the banners, I also created a social media kit and a flyer design for the brand, all connected by one visual style. This project reminded me that design is not always starting from a blank canvas, sometimes it means adapting to the frames, that your put in, and creating beauty in these frames. 🗝️