What if your packaging felt like a game, not a box? I created a collectible puzzle packaging syst...

What if your packaging felt like a game, not a box? I created a collectible puzzle packaging syst...What if your packaging felt like a game, not a box? I created a collectible puzzle packaging syst...

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Mazen Ahmed

pro

• Oct 21

What if your packaging felt like a game, not a box?

I created a collectible puzzle packaging system where each package reveals one piece of a larger artwork. Customers collect all three to complete the full scene, featuring Lazybut's duck taking over famous paintings.

Design Goals • Turn packaging into something collectible • Build anticipation through a connected puzzle system • Make each purchase feel like progress, not repetition • Extend storytelling beyond a single box

Result A packaging concept that sparked repeat purchases, gave customers a memorable unboxing moment, and made them want to “collect them all,” not stop at one pair. > Check out the full project <

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