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A strategy is only useful if it leads to execution.
For this marketing case study, I mapped the customer journey into TOFU, MOFU, and BOFU stages to define what content should accomplish at each point. not just what it should look like.
The goal wasn't to create more posts.
It was to create a system where every piece of content supports a business objective.
Project: Valkyrie's Way
Focus: Social Media Strategy & Content Planning.
#MarketingStrategy #ContentStrategy #SocialMediaStrategy #BrandStrategy #MarketingSystems #CreativeProcess
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I’m exploring two homepage hero directions for a Scramble Systems concept and testing which layout communicates the message more effectively.
Both directions use the same core idea: helping small teams deliver big wins in tough situations.
Direction 1 feels more structured and modular.
The large brand title creates a strong first impression, while the green content block makes the key message feel direct and contained.
Direction 2 feels more dynamic and action-driven.
The headline becomes the main focus, the green emphasis adds more energy, and the large athlete image makes the concept feel more immediate.
Direction 1: bold, structured, brand-forward
Direction 2: dynamic, focused, action-driven
Which direction feels stronger for a consulting/leadership website?
13 voted
30%
30 voted
70%
43 votes
Closed
Direction 2
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
I designed a collection of high-converting social media promotional graphics for a restaurant's weekend campaign. The goal was to increase customer engagement and drive more dine-in and delivery orders through bold visuals, irresistible food presentation, and clear promotional messaging. Each design features strong typography, strategic color contrast, compelling call-to-actions, and branding consistency, creating eye-catching content optimized for Facebook and Instagram marketing campaigns.
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