Sparkle by Sarabell needed an online store to showcase a ready-to-wear fashion catalog and sell directly to customers instead of relying only on social media.
What We Built
We built a clean, mobile-first WooCommerce store with lookbook-style product galleries and a fast, simple checkout.
The Result
For Sparkle by Sarabell, the result: a live storefront that lets customers browse and buy directly, with a branded, professional presence beyond Instagram.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙