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#Brandidentity
Belted had an outdated logo and brand identity. The objective was a complete redesign, creating a strategic, modern logo design, aligning the colors with their business, and developing a complete brand identity alongside comprehensive brand guidelines.
#gaphicdesign #branding #brandidentity #logodesign #rebranding
The orange B against the blurred truck gets the logistics angle across without a literal truck icon. How does the lock-up hold on a light background, where there's no motion in the image to carry that energy?
Thanks for the feedback. Actually the main goal was to highlight their innovation, the conveyor system inside the trailers, as they manufacture trailer bodies.
That makes sense. The conveyor system is a more ownable story than the truck itself, so a mark that borrows that mechanical rhythm could carry the innovation without a literal trailer shape.
Great logo Syed
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