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An email to nurture and build trust with an audience. The target here was to write from the position of a mom who runs a program for new mom's who's struggling. The goal : To help these new mothers see that they're doing better than they think they are, through relatability.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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This project presents a practical on-page SEO checklist covering title tags, meta descriptions, headings, URL structure, keyword placement, content quality, internal linking, image optimization, user experience, technical SEO, and calls to action. The checklist is designed to improve search visibility, content relevance, website usability, and overall ranking performance.
Really clean breakdown, the way you tied each SEO element back to a concrete call to action makes it way more actionable than the usual generic checklist. Do you find clients actually implement all these sections, or is there usually one or two they skip?
This SEO project demonstrates my skills in keyword research, content strategy, audience analysis, and organic growth planning. I created this presentation to show how businesses in the Health, Education, and Real Estate niches can improve search rankings, attract targeted traffic, and achieve sustainable online growth through data-driven SEO strategies.
Breaking the SEO strategy across health, education, and real estate makes the presentation practical. Which niche showed the biggest gap between search intent and existing content?
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
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