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A manufacturing company needed a website that could communicate complex industrial solutions without overwhelming visitors.
I redesigned the experience around clearer information architecture, stronger visual hierarchy and conversion-focused sections - then developed the frontend and backend.
The goal wasn't just to make it look modern. It was to make a complex business easier to understand.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Your product looks premium.
Does your website make the same first impression?
You refined the packaging. Chose the materials. Got the photography right.
Then the customer opens your website… and the buy button starts playing hide-and-seek. 🫣
This VELUNE concept explores that gap: a beautiful product deserves an equally thoughtful digital experience.
Immersive imagery.
Editorial layouts.
Clear product details.
A mobile experience that makes the next step easy to find.
I design and build websites with Framer, Webflow and Next.js, matching the platform to your project.
Planning a launch or a redesign? Send me your website and what you want it to do.
Your brand deserves a better address.
VELUNE is a fictional brand concept.
#WebDesign #Framer #Webflow #Nextjs
This happens to me pretty often…
A client asks for a more modern website.
At first, it sounds like a visual problem. But once I look beneath the interface, I may find that:
→ The offer is difficult to understand.
→ The strongest proof is buried.
→ The navigation reflects the company, not the user.
→ The CTA appears before enough confidence has been built.
At that point, changing the layout won’t solve the actual problem.
The work becomes defining what users need to understand, what will make them trust the business, and what should help them take the next step.
The brief says redesign.
The project says strategy.
Fellow designers: what’s the most common problem you discover hiding behind a redesign request?
Always bad positioning disguised as a visual problem. Clients think they need new UI when they really need clear messaging and proof.
A digital experience for agriculture, innovation, and impact.
I designed the Grupo Viru website to communicate the scale and purpose behind an agro-industrial food company.
The experience brings together three business lines Conservas, Congelados, and Frescos with sections dedicated to vertical integration, innovation, sustainability, measurable impact, processes, and agricultural fields across Peru.
Fresh greens, produce-led imagery, interactive product categories, smooth scrolling, animated metrics, and a clear content structure make a complex organization easier to understand.
The project connects products, people, processes, regions, and purpose in one digital experience.
What should a modern agro-industrial website communicate first: the products, the process, or the impact?
View the full case study and share your perspective on designing clear digital experiences for complex food and agriculture companies.
Interesting design :)