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Palma Rosa is a fictional Miami-inspired strawberry bar brand created to blend tropical energy, soft luxury, and modern lifestyle aesthetics. The project includes a complete visual identity system featuring logo design, color palette development, packaging mockups, menu design, social media assets, storefront concepts, and a responsive landing page. The brand captures the vibrant spirit of Miami through elegant pink tones, premium typography, and playful strawberry-themed visuals, creating a memorable and cohesive customer experience across all touchpoints.
The network for creativity
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For the #envatochallenge, I created AMARÉLLA using Envato Elements as my master toolkit. Here is how my human choices elevated the AI:
- The Logo: I used Envato Fonts for inspiration, then customized the letters with organic, leaf-like curves over a raw circular stamp to give it a human touch.
- The Packaging: The first flat box dieline had messy, clashing text. I redesigned it by adding clean panel lines, turning the product name sideways, and adding pretty plant drawings at the base for perfect balance.
- The Bottles: I rejected plastic and designed a heavy, custom stone-and-clay flask.
- The Videos: I used our Envato model photo as a reference and directed the AI to generate raw, slow-motion, black-and-white clips. Keeping the bottle quietly in the background allowed us to capture real, honest human emotion without issues.
- The Sound: I tied it all together with a warm, minimalist acoustic track from Envato Music.
- Toolkit: @envato Elements (Fonts, Stock Images, Music, Image Gen, Image Edit, and VideoGen)
Secondary Tools: Canva
My workflow
It's the inner packaging for a coffee brand. I have decided to go with the white one, But thought of sharing it with you guys. Let me know what u have gone with?
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