Working with Space

How negative space shapes premium web experiences.

One of the biggest misconceptions in web design is that every inch of a page needs to be filled.

In reality, space is one of the most powerful design tools. It creates hierarchy, guides attention, and gives content room to breathe. When used intentionally, negative space makes a website feel calm, premium, and effortless to navigate.

This approach is especially effective for brands that sell an experience rather than just a product – interior design studios, architects, luxury real estate, wellness brands, photographers, and high-end coaches.

And yes, this kind of editorial, spacious layout is absolutely possible in Kajabi. While many people associate Kajabi with standard course websites, its flexibility allows you to create sophisticated, magazine-inspired layouts for the right niche. With thoughtful structure and custom design, a Kajabi website can feel just as premium as a fully custom-built site.

space is underrated tbh

I have been playing around with two different hero section directions for an architecture/real estate landing page, and I honestly can't decide which one nails the vibe better. Both use the same layout structure, but the typography and photography give them totally different personalities.

Design A: Bold, modern sans-serif headline paired with a warm, rustic cabin. Feels grounded, cozy, and confident.

Design B: Elegant serif headline over a sleek concrete-and-glass villa. Feels luxurious, editorial, and refined.

Which one speaks to you? and tell me why? Your feedback genuinely shapes what I build next, so thank you in advance for taking a second to weigh in!

both are looking good, hard to choose , still go with A