Lundoc AI helps businesses turn product photos into cinematic marketing videos using AI-generated scenes, beat-synced music, and guided capture templates.
The goal was to create a premium product commercial that demonstrated this transformation visually. Instead of presenting Lundoc AI like a traditional software demo, I approached the video as a commercial itself.
The visual direction combines cinematic product shots, AI-generated environments, motion design, controlled camera movement, compositing, and music-driven editing to communicate how a simple product image can become polished marketing content.
My contribution
• Creative direction
• Storyboarding
• Visual development
• Motion design
• AI-generated visual scenes
• Compositing
• Video editing
• Sound synchronization
Deliverable
A 45-second cinematic product commercial created for Lundoc AI's product marketing.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.