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Mahindra Thar ROXX | Automotive Social Media Design
Designed a bold and engaging social media creative for the Mahindra Thar ROXX, highlighting its rugged design and key specifications through a clean, high-impact layout. The composition combines striking typography, layered imagery, and a structured information hierarchy to create a visually compelling promotional graphic optimized for digital platforms.
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I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design.
As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.
Being your own client is such an accurate way to put it, that's exactly the trap. The bird stamped across the napkins and bread cloth already feels lived in. What made you finally decide it was done enough to post?
From bean to brand. ☕✨
KIN is a cold brew coffee brand built around one idea — that the best coffee moments are never really about the coffee. They're about who you share them with.
I modeled and animated the coffee beans in Blender, then built the full brand identity around that same energy — bold, tactile, impossible to ignore.
Blender 3D | Brand Identity | Packaging Design
Brand DesignPackaging DesignProduct DesignAdobe IllustratorBlenderfreelancerlifebrandinggraphicdesign
The animated beans make the product itself part of the identity. Did you build the Blender motion first, or develop it alongside the packaging?
Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York.
The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble.
Poco a poco means “little by little.”
That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city.
The identity grew from three ideas: origin, adaptation and community.
Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get.
Little by little. Bite by bite.
View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco
Great looking identity!