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Mahindra Thar ROXX | Automotive Social Media Design
Designed a bold and engaging social media creative for the Mahindra Thar ROXX, highlighting its rugged design and key specifications through a clean, high-impact layout. The composition combines striking typography, layered imagery, and a structured information hierarchy to create a visually compelling promotional graphic optimized for digital platforms.
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I created Menmi a while ago as a brand mascot for a ramen bar, and it quickly became a client favorite. Eventually, I archived the project from my public showcase.
Recently, while scrolling through Pinterest, I stumbled upon a logo design with a remarkably similar character concept the same spiky hair silhouette, face shape, and ramen element! Seeing that was an instant sign that this concept still resonates and holds great creative value.
I’m unarchiving Menmi to give this character a second life in my portfolio. Never let your solid work hide in the dark just because time has passed!
How do you handle your older, hidden designs when you see similar trends popping up?
Beautiful work 😍
How much can you remove before an idea disappears?
The Aphrology mark started with the Venus de Milo.
I progressively stripped away detail, keeping only the curves necessary to suggest Aphrodite while simultaneously constructing the letter A, the initial of the brand.
The final symbol lives between recognition and abstraction.
Aphrodite → A → Aphrology.
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WORK IN PROGRESS👇
Last month, we presented this direction for Nazariya Living. It wasn’t the route that moved forward, but it remains one of my favourite explorations from the project.
Nazariya Living is a premium carpet and home décor brand creating pieces shaped by craftsmanship, culture, and personal perspective. Each object brings character into a home and carries a story worth telling.
This direction was built around exactly that: the stories held within objects.
A seal-inspired logo gives those stories a mark. Archival textures bring a sense of history and permanence. Unexpected colour combinations move away from the familiar visual codes of the category, while editorial typography and a narrative-led pattern system give the brand a language beyond its products.
What made this direction particularly strong was its refusal to behave like a conventional rugs and home living brand. Instead of letting beautiful product imagery do all the work, we built a visual world with its own point of view, one capable of carrying the story even when the product isn’t present.
Not every strong direction gets chosen. Some are still worth sharing.
Would you bring this Nazariya into your home?
