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Sora — Visual Identity for a Next-Generation AI Platform
For Sora, I built the mark around a dynamic swoosh form — a shape that feels like motion caught mid-flight, echoing the speed and intelligence at the core of the product.
I developed the full system from there: wordmark, icon mark, a bold orange-and-black palette, and mockups across app icons, home screens, and lock screens — showing the brand holding its identity everywhere it lands.
Intelligence. Simplicity. Speed.
The swoosh has a great sense of motion, and the orange-on-black system gives the identity immediate product energy. I like how the mark holds up across the app icon, wordmark, and monochrome applications.
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