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Most B2B websites don’t fail because of bad design.
They fail because they don’t position the business correctly.
Recently, I worked on a hero section exploration for a B2B growth company focused on AI-driven GTM systems.
The challenge wasn’t layout.
It was perception.
We tested two directions:
Version 01 — Purple (Tech-Driven)
Designed to feel modern, fast, and innovative.
Perfect for AI-first positioning and product-led growth companies.
Version 02 — Gold (Authority-Driven)
Designed to feel premium, established, and trustworthy.
Stronger appeal for enterprise clients and high-ticket services.
Same copy.
Same structure.
Different psychology.
And that’s where most websites get it wrong.
They focus on visuals…
but ignore positioning.
If your website looks “good” but isn’t converting,
it’s usually not a design issue.
It’s a positioning issue.
I help B2B companies fix that.
If you’re building or redesigning your website,
let’s talk.
Drop “audit” in the comments or DM me —
I’ll review your hero section and give actionable feedback.
amazing work
check DM!
nice
Good work
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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