A few months ago, I worked directly with the founder of Qura.ai to redesign their website with one clear goal: improve conversions. The value proposition wasn’t immediately clear, the messaging focused more on features than outcomes, and the call-to-action lacked direction. For AI startups especially, clarity is everything — if users don’t understand what your product does in seconds, they bounce. I refined the positioning, clarified the messaging, strengthened the visual hierarchy, and made every section conversion-focused. This led to higher engagement and improved conversion rates, not because we added more features, but because we made the experience clearer. That’s the difference between designing merely for aesthetics and designing for growth.

Very strong clarity upgrade. The hierarchy and messaging alignment feel much more conversion-oriented.

Experimenting a lot with AI, one thing became clear: AI can match your design vision, but only if you are specific. Vague prompts = generic results.

So here is my current process using Figma Make, before I build anything, I ask AI to analyze the design language of a screenshot to build a design system first. Think of it as a style guide where colors, typography, and spacing are all locked in. Once that foundation is there, I use that same design system to build my application, website, whatever the project is.

The result? Way more consistent outputs and a lot less back and forth.

Style first, build later, makes total sense. Feels like treating AI as a junior designer instead of a magic box.

Give Cursor AI a shot too