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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AI gave ideas. Human judgment built the brand.
For the Human by Design Challenge, I created Cronut Café; a conceptual bakery brand, to explore how AI can speed up ideation without replacing creative direction.
I used Envato's ImageGen to generate early logo concepts, then relied on my own judgment to refine the logo, typography, colour palette, and visual identity in Adobe Illustrator. Once the brand direction felt right, I returned to Envato to create mockups, also using VideoGen to bring the identity to life through motion.
The biggest decision was knowing what to keep, what to change, and what to throw away.
That's the part of design that will never change 🚀
Thanks @Envato and @Contra for the challenge! 💚
The Cronut Café name and that latte art shot sell the concept before you even read the caption. Good call using ImageGen just for early concepts and pulling it into Illustrator once you had a direction, that workflow keeps the judgment where it should be.
A recent brand identity exploration for Sivox, a digital marketing agency focused on helping ambitious brands grow faster online.
The logomark combines the letter S with forward-moving arrows, creating a clean geometric symbol that represents growth, momentum, and measurable results. Every element was designed to communicate progress while keeping the identity modern, bold, and highly recognizable.
From the logo and typography to the social assets and brand applications, the goal was to create a system that feels consistent, scalable, and ready for a digital-first business.
What's your favorite application in this identity: the logo, hoodie, social post, or smartwatch? 👀
Logo DesignbrandingbrandidentitydesignlogodesignBrand DesignGraphic DesignAdobe IllustratorAdobe PhotoshopEnvato
Awwsome
✨ Introducing DERMA LUMA — my submission for the Contra × Envato Human By Design Challenge.
A skincare brand concept for Gen Z and Millennials, built on one simple idea: skincare should feel personal, fun, and expressive.
From the brand identity, packaging, and campaign visuals to motion design, every detail was crafted to blend human creativity with modern AI-powered workflows—while keeping emotion, intention, and storytelling at the center.
For me, Human By Design means using technology to create better ideas, not replace the creative process.
💜 DERMA LUMA — Make It Fun. Make It Personal.
If you enjoyed the project, I'd love your support with a like, a comment, and an UpGoat! 🐐✨
#HumanByDesign #ContraXEnvato #DermaLuma #BrandIdentity #SkincareBranding #PackagingDesign #MotionDesign #CreativeDirection
Absolutely love the work! 🔥 So creative and inspiring🚀