Project Goal Create a refined, conversion-driven Shopify store for McGee & Co. with a premium look, smooth navigation, and a seamless shopping experience that boosts trust and sales.

Challenges A large catalog made discovery slow. Navigation felt heavy, categories needed clearer structure, and mobile performance wasn’t fully optimized.

Solution I rebuilt the store with a cleaner, responsive layout. Simplified navigation, improved hierarchy, reorganized products, strengthened CTAs, and optimized the homepage while keeping the brand’s elevated feel.

Outcome & Learnings The store became easier to browse, more on-brand, and more conversion-ready. Users found products faster, engagement improved, and drop-off declined. This showed how strong UX and mobile-first design drive better results for large catalogs.