IRFAN Luxury Design Studio - Brand Identity Concept

This is a really creative piece! I love how the visual elements come together to create something that feels distinctive rather than predictable. The composition, the overall visual direction, and the way the idea has been executed all contribute to making this stand out. It’s a...

This is Luméra- a skincare brand rooted in mythical energy which believes in purity, calmness and richness. I designed the logo and its full branding process which gave me the opportunity to bring this brand to life without the traditional skincare brand logo cluttering.

The soft cream serif on amber glass is calm and premium, and the soapy hands shot sells the product better than a flat packshot. Spicy take: without the traditional logo clutter is the right call, but a mythical energy brand with no mythical element anywhere on the bottle is a...