I’m currently deep in the branding phase for my client, Holy Wraps. The mission is clear: bridge ...I’m currently deep in the branding phase for my client, Holy Wraps. The mission is clear: bridge ...
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Bene's avatar
Bene
• Dec 19
I’m currently deep in the branding phase for my client, Holy Wraps. The mission is clear: bridge the gap between high-performance boxing gear and spiritual discipline.
My job is to ensure the brand's "Look" matches its "Why." I’ve developed three distinct "Stylescapes" to stress-test the visual DNA of the brand:
Concept 1 (The Purist): Sand-toned, architectural, and serene. It focuses on the "temple" aspect of the body. Clean, neutral, and focused.
Concept 2 (The Tactical): High-contrast, bold, and disruptive. Tech-wear inspired and high-energy—built for the modern warrior.
Concept 3 (The Classic): Gritty, cinematic, and nostalgic. It pays homage to the golden era of boxing and the legacy of the Word.
I have my favorite, but I want to hear your perspective.
Which direction would you lean into? Drop a 1, 2, or 3 in the comments.
stylescapeFigmabrandstrategist
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Akin's avatar
Akin Gundogan
• Dec 21
Wow "The mission is clear" but certainly not simple & easy! #1 looks like the best one to me, but they all look very well crafted! 👍
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