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What if superhero aesthetics met contemporary streetwear?
This concept explores a fictional @mertra × Spider-Man, combining bold graphic construction, layered textures, and a silhouette inspired by Spider-Man's iconic suit.
Would you wear it?
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I built an amber glass beauty campaign for the Envato Human by Design Challenge.
I started with a concept and a moodboard: warm, honeyed light, skin and jewelry glowing in gold. Then I went into Envato Elements. From Photos, I picked amber glass and honey textures. From Fonts, I chose Royalford and Garolia. I skipped anything too metallic, I wanted glass, not chrome.
Next, I generated my images with Midjourney. My first results looked warm, but generic, just a sunset filter. That was my human moment. I knew it wasn't right, so I changed my prompt. I asked for light passing through glass, in stripes, onto skin. That gave me the image that actually worked.
I brought my favorite images into Photoshop. I layered the Envato textures on top, added my Envato font, Royalford, as the campaign titles, and built each image like a real campaign page.
For the final video, I used Kling to bring the stills to life, then edited everything together in Adobe Premiere Pro, scored with Music from Envato, "Golden Hour" by Bransboynd.
You can also see it on X : https://x.com/isabellaguran/status/2078906637629210958?s=20
This is Amber Fine Jewelery. Human ideas. AI help. Human choices.
#envatochallenge
This is a very creative approach! I especially liked the way your scenes connect together. Looking forward to seeing more of your work in future challenges.
The way the desert canyon photo bleeds into that ivory letterhead is such a nice tension, warm and earthy but still restrained. What's the story behind the ANAWA name?
A concept campaign for a fashion visor, developed as a full creative direction exercise from brief through to final visuals and video. The brief: position a functional accessory as a premium fashion object without losing its utility.
The concept was developed using a hybrid production model, narrative and texture references built with AI tools (Seedance), combined with traditional creative direction of final campaign imagery. The approach demonstrates how AI can be used to develop and test creative concepts before committing to production budget.
The output includes a full campaign narrative, texture direction, and final campaign stills, all anchored in a clear point of view about what the product stands for and who it's for.
