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Took me a long time and a lot of effort to make this. Its hard work being an AI artist.
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Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
Most of my collages are built from dozens of images that I source and combine in Photoshop. But sometimes the exact element I have in mind simply doesn't exist, or I can't find the right angle, lighting, or composition.
That's where AI comes in.
For this piece, I used Envato's AI Image Generator to create a custom starting point when I couldn't find the image I needed. I then combined it with assets from Envato Elements, using Photoshop to composite everything together, refine the lighting, color grade the scene, and create the final artwork.
Once the collage was complete, I used Envato's AI Video Generator to bring it to life with subtle movement, then finished the animation in Premiere Pro using additional Envato Elements assets.
For me, AI isn't about pressing a button and calling it art. It's another creative tool—one that helps me bridge the gap between the idea in my head and the final artwork.
today was my day 3 working on this challenge, and WOW!
that's all I have to say.
I gave Envato AI a task that I seriously did not know if it could perform, I thought I may be asking a little bit too much out of it, and I would have to go back to the drawing board on that one shot I had in mind...
seriously, watch the video below. I was shocked at the results!!
TLDR: I gave it a base video to replace an item in that video with another item that I gave it a photo of, and this thing generated a video so realistic that it even includes my EXACT rings and finger tattoos 🤯 that wasn't even part of the prompt at all!!!
The part where it kept your exact rings and finger tattoos without you asking is wild, that's the kind of unplanned accuracy that makes or breaks trust in a tool like this. Are you planning to use this in real client work now or still stress testing it?
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