Project 1 — "Modern Jewellery Sale" (elegant editorial banner)

Title: Modern Jewellery Sale — Instagram Promotional Post

Description: Designed a promotional Instagram post for a jewellery brand's seasonal sale campaign. The goal was to create an editorial, high-end feel — using warm gold tones, elegant serif typography, and callout labels highlighting the "Flat 20% off + Extra Festive Benefits" offer on featured pieces (a pendant necklace and a ring).

I focused on:

Visual hierarchy — bold "MODERN" headline paired with a small "Jewellery Sale" tag to instantly communicate both brand tone and offer

Product callouts — used clean label-and-line pointers so the discount feels informative, not spammy

CTA placement — a clear "Shop Now" button positioned where the eye naturally lands after reading the offer

Brand consistency — soft cream/gold palette to match luxury jewellery positioning rather than a loud discount-sale look

Tools used: Canva Skills: Social Media Content Creation, Graphic Design, Content Strategy, E-commerce Marketing