Exploring Rebranding: Designing a New Civic Identity for PiquaExploring Rebranding: Designing a New Civic Identity for Piqua
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Austyn's avatar
Austyn McFadden
pro
• 2d
One of my goals as a designer is to rebrand a city someday.
So I figured, why not start with a fun self-initiated project for the place where I grew up?
After the City of Piqua's previous rebrand attempt received a pretty rough response, I started thinking about what I would do differently. I wanted to explore an identity that felt connected to Piqua's history, but still gave the city room to move forward.
The result was a conceptual civic identity built around place, pride and progress. From the water tower and city badge to employee IDs, digital applications and a new message: Forward Starts Here.
This was never an official city project. Just a designer asking, "What would I do?"
Turns out those are usually my favorite projects to make.
Maybe one day I'll get the opportunity to help shape the identity of a city for real. Until then, I'll keep designing toward it.
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Faraz Ahmed's avatar
Faraz Ahmed Baloch
• 2d
Outstanding work! Everything feels polished and professionally crafted. Great job!
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