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Website Design for an architecture and interior design firm. 👇
Interior Design firms often have amazing galleries showcasing the work they've done, but are undermined by their overall website.
A site that reflects their level of quality and craftsmanship sets them up to make the best possible first impression with potential clients, where most often the website is the first point of contact they'll have.
nice work
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Every brand has a surface hierarchy and most companies invest in the wrong one first.
Here's what I mean:
Your brand lives on surfaces such as awebsite, pitch deck, social profiles, sales collateral, product UI, email templates.
Every one of these is a moment where someone decides whether to trust you or move on, but they're not equal and there's an order of operations.
Your website is Surface #1. It's where 80% of your prospects form their first real impression, before the demo, before the deck and before anyone on your team gets to explain anything.
If your site doesn't close the credibility gap, nothing downstream can fix it.
Surface #2 is your pitch deck and It inherits the expectations the website set. If the site looked like a Series A startup, the deck is fighting uphill no matter how good the content is.
Surface #3 is everything else like social, collateral, email signatures, conference booths. These reinforce. They don't establish.
The mistake I see constantly: companies spend $50K on a brand identity system, deliver a beautiful guidelines PDF, and then launch with the same outdated website they had before.
The brand exists in a document and it doesn't exist in the world.
A brand system isn't done when the guidelines are done. It's done when your #1 surface reflects the full system.
Everything else follows from there.
Hi daniel, i'm taking seriously posting here, any advise, just starting. I have 1700 on X so i want to replicate
What if your blockchain landing page actually felt like the future?
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The goal was to communicate complex value fast:
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There's always been a gap between what print designers do and what web designers are allowed to do. It mostly comes down to text. I have been completely obsessed with these beautiful Pretext demos, and have collected some of my favourites.
ICYMI: Pretext is a TypeScript library that measures and lays out text ~500x faster than browser reflow, no DOM involved. For graphic designers it means using text on the web with the same flexibility you get in print.
Have you explored Pretext yet? What are your favourite demos?
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