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Reimagining the MAGRABi Gift Card Experience 🎁
A UI/UX case study focused on creating a premium, simple, and personalized e-commerce gifting journey for digital and physical gift cards.
Designed around:
→ Gift card discovery
→ Digital amp; physical gifting
→ Personalization
→ Checkout & address flow
→ Order confirmation & tracking
I also explored gifting patterns across Amazon, Flipkart, and YouGotaGift to understand how users discover and purchase gift cards.
Discover → Choose → Personalize → Purchase → Track
A little UX, a lot of details. ✨
Full case study: https://www.behance.net/gallery/256393607/Gift-Card-Experience
The network for creativity
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