The client came with a simple brief — explain 4 tools they use to close deals. No fancy footage, just a talking head and the message.
I added motion graphics to keep viewers engaged through the full video — text animations, visual highlights on each tool, and pacing that holds attention till the end.
The client approved on the first draft.
I researched and added similar tools in the video as well.
Made this 31-second launch video for ProducerSpark.
Most companies never make a video like this. The quote comes back at $5,000 and a month of meetings, so the idea dies in a Slack thread.
Their product is two agents that build an insurance producer's pipeline. One finds the prospects, one reaches out to them. That's a lot to explain on a website. So I put it in a video you can watch before your coffee cools.
People book a demo when they understand what you do. A 30-second video gets them there before they've finished scrolling your homepage.