Video Ads for AAFIT Women’s Fitness Apparel BrandVideo Ads for AAFIT Women’s Fitness Apparel Brand
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Filmed and edited a set of ads for AAFIT, a women's fitness apparel brand.
The goal was to make the clothes feel like something you'd actually want to train in: showing fit, movement and confidence instead of static product shots. Each ad was built to stop the scroll in the first seconds and lead to the product.
My role:
Planning the shots and ad concepts
Filming with models in training and lifestyle settings
Product close-ups showing fabric, fit and details
Editing multiple ad variations with different hooks for testing
Color grading for a consistent brand look
Motion text, captions and final formats for Instagram, TikTok and Meta Ads
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The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started