Branding explorations for Pragma Digital Solutions.
Started with one technical P mark on the grid and ran through every variation that could actually hold up at any size. Took the strongest ones into clean lockups and a handful of quick applications.
The whole point was to land on something that matches the kind of work we ship every day — design systems and complex interfaces that stay clear and usable without fighting the code underneath.
Most founders start by asking for a logo.
What they need is a system that still looks like them on day 100.
Here’s what sits behind the Onselli mark 👇
- A mark that holds on any background
- A style guide, with a color system where every color has a job and type with a point of view
- The brand principles, with the logo use cases on socials, mockups, or any surfaces.
- Components that match: buttons, cards, hero, forms, etc...
- Social creatives and copy that sells the product: “Turn what you know into what you earn.”
- A live website that carries all of it
Skip one and the whole thing starts to look like a template.
A logo gets you noticed.
A system gets you trusted.
Which of the 6 is your brand missing?
Drop the number below, and I’ll tell you how I’d fix it.
Know a founder who thinks branding is a logo?
Repost ♻️ and save them an expensive redo.
I’m Daniel, a Design Engineer. I craft premium web, motion, product design, and brand identities for startups.
Follow for more breakdowns like this, or DM me “identity” if you’re building something.
Taking an existing identity and stretching it across a whole new campaign is such a good test of a system. This looks like one of those projects where everything just clicked.