Imagine this landed on your desk as the final design.

Which direction would you approve?

Two hero concepts for Cargoflow, exploring different ways to communicate speed and reliability.

1 or 2?

I’d go with 2. The cinematic image makes the brand feel more established.

Cadence - marketing site for a product analytics SaaS. Events, funnels, retention and revenue in one dashboard, no SQL.

I am the designer on this project. UX thinking, visual direction, interface design and the Webflow implementation - all on me, every section from scratch.

Analytics products are hard to explain, and their sites usually collapse into feature lists and jargon. The task was to show the depth of the platform without making it feel complicated. So it opens on a working dashboard scene instead of a generic SaaS illustration - real analytics patterns throughout: activation rates, conversion paths, live event streams, retention cohorts, alerts.

A scroll-driven tour runs the whole workflow from event capture to automatic alerts, each stage with its own interface. Scroll reveals, animated metrics, hover states and sticky navigation are all live in the browser, across desktop, tablet and mobile.

Still working on the design and the Webflow build - more of it coming soon.

nice work