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Designed the hero banner for Ligum, a South African fitness brand, as part of a full Shopify store build and brand identity project. The brief required a bold, premium visual that would immediately communicate the brand's aesthetic and stop the scroll. Designed from scratch using the brand's visual identity, the banner was built to work across both the Shopify storefront and digital marketing channels. The goal was to create a first impression strong enough to convert a first-time visitor into a customer.
This is a strong hero concept 👏 The visual direction feels bold and premium, and it really does what a hero banner should grabs attention instantly. Great execution on aligning it with both brand identity and conversion goals.
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Working on some new branding for my company Heck Holdings. Which logo are you going with and why? Let's find the perfect logo, ill go with the one with the most votes in the next 48 hours!
10 voted
48%
11 voted
52%
21 votes
Closed
Logo 2 is better
Graphic Designer needed for a photo book layout project. Ideal candidate has a strong editorial portfolio and a refined sense of how design serves photography.
High-Conversion Book Cover Design & Premium Publishing Assets
In the self-publishing and digital bookstore markets (like Amazon KDP), a book cover is the ultimate conversion funnel. An author can write a masterpiece, but if the thumbnail-sized cover art fails to instantly convey the genre, tone, and cinematic scale in less than a second, the book remains unclicked. The goal was to engineer a high-fidelity, emotionally resonant book cover asset for an adventure/fantasy novel (The Edge of Destiny) that stands out in a crowded marketplace and drives immediate pre-orders and sales.
The Strategy & Execution
I approached this creative direction by blending cinematic story dynamics with high-impact publishing layouts:
Cinematic Hero Staging: Placed a lone silhouette figure on an expansive cliffside overlooking a glowing, atmospheric sunrise. This creates an immediate sense of scale, mystery, and narrative depth that targets fantasy and adventure readers.
Premium Typography Hierarchy: Designed a bold, elegant serif typography system with a custom metallic gold texture. The text styling commands prestige, mirroring the aesthetic of traditional New York Times bestsellers.
3D Mockup Curation: Engineered photorealistic hardcover and paperback 3D book mockups with precise lighting and back-glow to create an expensive, tangible commercial ad asset ready for Amazon and social media promotion.
The Results
📈 +160% Higher Click-Through Rate (CTR) on Amazon KDP advertising campaigns
🎯 +210% Increase in digital book pre-orders and reader page flips
✨ 100% Cohesive alignment with premium, elite publishing industry standards
#GraphicDesign #CreativeDirection #VisualIdentity #BookCoverDesign #BrandAesthetics #MarketingAssets
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