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CASE STUDY
Fangio Habana needed a series of promotional materials capable of conveying the essence of its culinary and hospitality concept, inspired by 1950s Cuba. The challenge was to develop a cohesive visual identity for posters, social media, and physical media, capturing the elegance and cultural appeal of one of Havana’s most iconic eras.
The creative proposal was based on reinterpreting the visual imagery of 1950s tropical luxury, drawing inspiration from brands such as SelvaRey Rum and combining them with the restaurant’s own values. Through retro-vintage graphic elements, warm colors, and a visual direction inspired by the glamour of the era, a consistent and recognizable promotional system was created.
The result was a collection of pieces that reinforced the brand’s positioning and successfully conveyed the exclusive, nostalgic, and sophisticated atmosphere that characterizes the Fangio Habana experience.
PROJECT SUMMARY
Design of posters, social media content, and promotional materials for Fangio Habana, inspired by vintage tropical aesthetics and the luxury of 1950s Havana.
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I’m currently working on a visual identity for a tattoo studio. I’ll show you a small part of this project.
It was important to convey femininity and character. The studio creates fine-line tattoos that look clean and reflect each client’s personal story. The mirror effect in the logo represents exactly this idea of reflecting stories through tattoos. The lines in the typography reference fine-line tattoo work, and their interconnection represents the close bond between the tattoo artist and the client. This reflects the core philosophy of the brand.
I’d be curious to hear your thoughts on the result. 😊
As a woman, I really appreciate how femininity is expressed here — not as decoration, but as character. Beautiful work.😍
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For 5+ years, we’ve been the go-to team for startups and brands chasing big ideas - turning raw sparks into products that fuel millions of daily clicks, swipes, and sign-ups.
We move fast, combining product thinking, clear UX, and real business needs to create smooth, high-converting products for brands ready to make an impact.
👉 Have a project idea? We are available for new projects hello@lynksen.com or DM us!
post is awesome love the person who edited it lol
There are design decisions that don't come from the client. They come from within—and sometimes, that is exactly the problem.
The previous logo for Boroló Estudio had soul. It had pre-Columbian roots, a hand-drawn stroke, and an indigenous character. It evoked drums, authenticity, and the Chocó—one of the most biodiverse and culturally rich regions in Colombia, a land of jungle, rivers, and a visual identity unlike any other. I loved it. And precisely because of that, I failed to evaluate the challenges the logo would face on real-world platforms: on a website, as an Instagram avatar, or in digital spaces.
The redesign wasn't about letting go of the logo. It was about letting go of the attachment.
The problem wasn't aesthetic—it was one of coherence. The studio’s brand had evolved, but the logo hadn't. A composition with too many elements in tension made the icon struggle to be memorable; what people saw didn't connect with who Boroló truly is.
The new system retains the bird—now geometric, set in negative space within the icon. The inner container references the studio’s actual architectural blueprint: the diagonal of the cyclorama ceiling and the two zones of the space. The brackets refer to photographic framing. No layer imposes itself over the other—they are discovered.
The result is a versatile system: imagotype, vertical logo, and wordmark. It works on a sticker, a billboard, an avatar, or a website. It scales without losing its identity.
Redesigning doesn't mean the initial design was bad. It means communication needed to evolve. And from that point of view, the change isn't a correction—it’s a decision.
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