Designed and built a fully automated post-purchase email flow to help a new e-commerce brand collect authentic Trustpilot reviews while protecting their public reputation from day one.

The Challenge The brand had zero reviews and no system to collect them. They needed social proof quickly, but couldn't risk negative feedback going public before they'd had the chance to address issues internally.

What I Built A 2-email Klaviyo flow triggered on order fulfillment with an embedded 5-star rating poll. The poll routes customers based on their selection:

• 1–3 stars → Private Google Form for internal feedback ("what went wrong?") • 4–5 stars → Directly to the brand's Trustpilot page for a public review

Key design decisions: → Triggered on fulfillment, not order placement (accuracy) → 5-day delay before first email (genuine product experience) → Follow-up sent only to non-clickers after 5 days (deliverability) → In-email poll to reduce friction before intent is captured

Results ✔ 7 verified Trustpilot reviews collected ✔ 6 five-star ratings · 1 four-star rating ✔ 0 negative reviews published ✔ Fully automated — runs on every order with no manual effort

Skills used: Email marketing strategy, Klaviyo flows, copywriting, customer journey design, conversion optimisation.

Check it out

nice work

Happy new month and welcome to Q2. 🎯 “The most dangerous dashboard is the one that shows everything.” I redesigned the same SaaS dashboard twice. Version A: 4 charts. 4 KPIs. 2 data tables. Version B: 1 hero number. 3 alerts. Everything else one click away. A decision-first dashboard tells you what needs your attention today. Not everything that happened last quarter. A or B, which would you open every morning? Drop your answer below 👇 𝑵𝑩: 𝑰 𝒅𝒐𝒏’𝒕 𝒅𝒆𝒔𝒊𝒈𝒏 𝒅𝒂𝒔𝒉𝒃𝒐𝒂𝒓𝒅𝒔 𝒕𝒐 𝒔𝒉𝒐𝒘 𝒅𝒂𝒕𝒂. 𝑰 𝒅𝒆𝒔𝒊𝒈𝒏 𝒕𝒉𝒆𝒎 𝒕𝒐 𝒕𝒆𝒍𝒍 𝒚𝒐𝒖 𝒘𝒉𝒂𝒕 𝒕𝒐 𝒅𝒐 𝒏𝒆𝒙𝒕.