LUMEA Skin – Luxury Skincare Branding & Marketing Campaign
Project Description
LUMEA Skin is a conceptual luxury skincare brand created to showcase my ability to design cohesive, conversion focused marketing campaigns across multiple digital touch points.
For this project, I developed a premium visual identity and designed campaign assets including social media creatives, performance advertisements, product marketing materials, and UI mockups for a fictional skincare launch.
The goal was to create a modern, editorial inspired luxury skincare experience that combines aesthetics with strategic marketing. Every design was created with brand consistency, user experience, and performance marketing principles in mind.
Brand guidelines fail when someone tries to use them. The PDF is complete. But when a developer needs something the system didn't anticipate, there's no logic to extend from. A style guide documents what exists. A system tells you what to do next.
CREARA is a Spain-based architectural firm with a unique selling point: creating spaces that align with the lifestyles desired by young families.
With a premium, minimalist aesthetic, the firm stands out by avoiding cookie-cutter designs, instead creating bespoke solutions tailored to each client's specific needs.
Focusing primarily on young families, the visual identity is soft, modern, and sustainable.
The young-families angle is the tricky constraint here, since premium minimal usually gets read as slightly untouchable and families are the audience least inclined to want that. The softened wordmark and the warmer half of the palette look like where that gets absorbed. Was the...