Creating content for: Ben & Jerry’s! 🍦

One of the 'coolest' gigs I’ve done. I captured the photos and video for Ben & Jerry’s Free Cone Day in the Netherlands. The content was used in their global marketing campaigns and reached millions of people.

Check out the use case here

how many free cones did you end up eating?

Posting consistently is important, but consistency alone won't grow a social media account.

Good social media management also means paying attention to what happens after you publish.

I focus on four things:

→ Monitor: Check how people respond to your content. → Engage: Respond to comments and messages. → Analyze: Identify which posts perform well and which don't. → Improve: Use those insights to guide future content.

Every post gives you an opportunity to learn something about your audience.

Don't just publish and move on. Pay attention, learn, and improve.

Exactly. Consistent posting matters, but learning from your audience is what helps you improve results.