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Brand identity created for a Riga based dental clinic. The goal was to develop a clean, contemporary visual identity that reflects professionalism, precision, and patient trust. The project included logo design, full brand system, and supporting visual assets, creating a distinctive identity with a consistent presence across both digital and print applications.

That deep green and the AK monogram feel premium without tipping into cold or clinical, hard balance to strike for healthcare branding. Did the clinic have existing brand equity you had to work around, or was this a clean slate?