Invitation Design Tip: Clarify the Wording Before the LayoutInvitation Design Tip: Clarify the Wording Before the Layout
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A freelance tip from the invitation desk: the wording clients agonize over most is the "who's invited + what happens next" line — not the pretty fonts. Before I touch any layout, I ask the client to write that one line in plain words, out loud, like they're texting a friend. Nine times out of ten, that text message IS the invitation; my job is just to give it good bones: names, date, place, RSVP — in that order, nothing competing for attention. If you're DIY-ing your own invites this weekend: write the plain version first, read it out loud, then design around it. You can't polish a sentence that doesn't say the thing.
I build custom invitation suites for clients here — full packages with matching details: contra.com/devon_sack_ozaa31xl. And if you'd rather start from a ready-made set, the DesignClarityShop Etsy shop has the invitation line I've designed.
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