Result: 40x content throughput. Zero additional headcount.

Before: Property Filter produced one member success story per month, maximum. Every step was manual: interview, writing, editing brief, blog article, social copy. Short-form video: zero. SEO-optimised articles: zero.

What I built: A multi-stage AI production system using Claude. One coordinator types a single command after each member interview. The system generates: a timestamped video editing blueprint for the editor; a full SEO and GEO-optimised blog article using a validated canonical template; a publishing checklist for the web team; platform-specific social copy for 4-5 short-form clips. HubSpot MCP pulls the member's data in automatically. Automated Slack messages route each output to the right person in the right channel.

Not automation replacing humans. An intelligence layer that makes every person in the pipeline perform at a higher level.

After: 10+ stories per week. 4-5 short-form clips per story (previously zero). Substantially better video quality because editing briefs are precise and timestamped. Zero additional headcount.