This one started with a simple question: how do small businesses actually get paid?
After 30 interviews with owners and finance teams, the answer surprised me. Payments weren’t the problem; everything around them was. People were reconciling bank accounts by hand every week, their customers didn’t trust unbranded payment links, and juggling currencies was eating hours. So instead of building another payment tool, I designed a hub around the moment money comes in: one dashboard for every account, every branded payment link and every currency, a QR link a customer can pay in four steps, and nothing more than two clicks deep.
Every flow was designed twice, giving 160 screens across desktop and mobile. I then took it all the way into code and built the front end myself, which taught me more about my own design decisions than any handoff ever has.
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