Friendrif; Golf Membership & Apparel Website A premium website design for Friendrif, a golf membe...Friendrif; Golf Membership & Apparel Website A premium website design for Friendrif, a golf membe...
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Friendrif; Golf Membership & Apparel Website
A premium website design for Friendrif, a golf membership platform and apparel brand built for players who appreciate the game beyond the scoreboard.
The design brief called for something that felt as refined as the sport itself: editorial, confident, and performance-driven. The hero section leads with large typographic display text layered over full-bleed photography, immediately communicating the brand's premium positioning without a single extra word.
Every section was designed to build trust progressively; social proof stats up front (640+ products, 189K+ active players, 96% satisfaction), followed by a content-rich product and lifestyle section that speaks to both the emotional and functional side of golf apparel.
Key design decisions:
Oversized display typography anchored to full-bleed hero imagery for instant brand impact
Clean white content sections to balance the visual weight of photography
Card-based product gallery with category tags for easy browsing
Stats bar to establish credibility above the fold
Warm, editorial photography direction that captures the lifestyle, not just the product
Deliverables:
Full homepage design (desktop + responsive)
Product gallery and collection sections
About / brand story section
Membership CTA and pricing navigation
Footer with navigation, support, and social links
Post image
Nugraha's avatar
Nutaraline logo
@Ejike Ike The stats bar above the fold gives the editorial hero a useful trust anchor, and the category tags should keep the product gallery easy to scan. How does that hierarchy shift on mobile?
Ejike's avatar
Thank you for the question. On mobile, the hierarchy shifts quite a bit: the oversized GOLF typography scales down, and the stats bar stacks vertically into a 2×2 grid so that each number gets some space. The category tags in the gallery collapse into a horizontal scroll to...
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