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Friendrif; Golf Membership & Apparel Website
A premium website design for Friendrif, a golf membership platform and apparel brand built for players who appreciate the game beyond the scoreboard.
The design brief called for something that felt as refined as the sport itself: editorial, confident, and performance-driven. The hero section leads with large typographic display text layered over full-bleed photography, immediately communicating the brand's premium positioning without a single extra word.
Every section was designed to build trust progressively; social proof stats up front (640+ products, 189K+ active players, 96% satisfaction), followed by a content-rich product and lifestyle section that speaks to both the emotional and functional side of golf apparel.
Key design decisions:
Oversized display typography anchored to full-bleed hero imagery for instant brand impact
Clean white content sections to balance the visual weight of photography
Card-based product gallery with category tags for easy browsing
Stats bar to establish credibility above the fold
Warm, editorial photography direction that captures the lifestyle, not just the product
Deliverables:
Full homepage design (desktop + responsive)
Product gallery and collection sections
About / brand story section
Membership CTA and pricing navigation
Footer with navigation, support, and social links
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