The Flower and The Gaze is a philosophical essay on how digital platforms influence moral life.The Flower and The Gaze is a philosophical essay on how digital platforms influence moral life.
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in this video you would see that, i created a video effect i call "Staggered Splice" using the Invideo AI editing agent (Agent Two).
a horizontal and vertical splice bar effect, that flashes while entering the next clip
What happens when AI and a designer approach the same website brief?
For this experiment, I explored two different creative directions for WaxyFood, a fictional food brand.
The AI generated version follows a familiar restaurant website structure, while my approach explores a more experimental editorial direction.
My design focuses on:
• Bold and expressive typography.
• Unconventional food imagery.
• Playful layouts and compositions.
• A distinctive visual identity.
• A more memorable brand experience.
The goal wasn't simply to make something different. It was to explore how creative direction can transform the way a brand communicates visually.
Same brief. Different thinking. Different experiences.