Who needs an invitation when you have a little imagination and a lot of fantasy?
That's how I got to the CapCut World LA event at the Audrey Irmas Pavilion. The trip was... intense! 🦄
This is my entry for the new Contra × CapCut challenge.
My workflow:
① I created the character sheet and the prop sheet for the mushroom, as well as the location sheets for a nature landscape and the Audrey Irmas Pavilion.
② I created still shots using my internal AI image generation tool.
③ I created trippy 2D/3D animated images to use as the opening frames of the videos.
④ I imported all the images into the CapCut Video Studio and used the CapCut AI to animate them.
⑤ I created the music in ElevenLabs/ElevenMusic.
⑥ I edited the videos using DaVinci Resolve.
I created a short product motion ad for Oxzor, a fintech app, to showcase its features through animated UI, engaging transitions, and sound design.
The creative process
Creative direction: Used Claude to help develop the concept and structure the production prompt.
UI animation: Brought the app dashboard to life with animated feature tiles, pop transitions, and kinetic typography.
Sound design: Added pop sound effects and synchronized them with the visual movements to make the interactions feel more engaging.
Voiceover: Used ElevenLabs for the voiceover to support the product's message.
Final composition: Combined the interface animation, typography, sound effects, music, and voiceover into a 25-second advertisement.
The goal
To present Oxzor's app features in a more engaging way than static screenshots, using motion and sound to capture attention and communicate the product's value.
Looking for a similar project?
I can help your brand showcase its app, digital product, or key features through engaging UI animations and product motion ads.
The pops landing on each tile is what makes this feel tight. Did you cut the animation to the ElevenLabs voiceover, or fit the voiceover to a finished cut? At 25 seconds with that many beats, I'd guess the voice came first.
Make your website a little less square is such a perfect pitch line. The liquid distortion over the cityscape footage feels organic rather than gimmicky, which is surprisingly hard to pull off.