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Really excited to finally put this out.
Over the last few weeks, I’ve been working on a full brand guideline for a recent project I worked on. It’s about 80 pages and I’m sharing it with the community for FREE.
Available in Affinity and Figma for FREE.
If it helps even 1 designer, then it’s worth it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A closer look at the Celvia logo system.
Exploring the construction, spacing, proportions, and how the identity adapts across different brand applications.
Celvia is a skincare brand built around the intersection of biotechnology and nature, so the goal was to create an identity that feels scientific, clean, modern, and approachable.
Beautiful! So clean
A logo should look good — but it should also mean something.
For Luma & Leaf, every element was designed with purpose.
The symbol subtly brings together L + L — one Luma, one Leaf — forming two leaves in opposite directions.
At the center, the glow/spark represents Luma’s idea of light, radiance, and glowing skin.
And the overall leaf-inspired form connects back to the brand’s organic, plant-based skincare identity.
A simple mark, but built around a complete brand strategy.
What do you think of the concept?
Need a logo with strategy behind it, not just a pretty mark? DM me.
