For Central Cafetalera, every design decision was inspired by the essence of Chiapas: its landsca...For Central Cafetalera, every design decision was inspired by the essence of Chiapas: its landsca...
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For Central Cafetalera, every design decision was inspired by the essence of Chiapas: its landscapes, artisanal coffee, culture, and the warmth of gathering around a cup of coffee.
The project combines architectural thinking with brand strategy to create a cohesive visual identity that reflects authenticity, craftsmanship, and a strong sense of place. From the spatial concept to the visual language, every element was designed to tell the brand's story and create a memorable customer experience.
This project included architectural design, concept development, branding, and digital content, bringing together architecture and visual communication into one unified experience.
Good design doesn't just look beautiful—it tells a story.
What if coffee packaging had a personality? 🐾
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See the full project and let me know what you think!
A little more about the inspiration behind Tindara.
I wanted the identity to have a connection to Tindari, Sicily. The Madonna di Tindari statue was the starting point for the symbol, while Sicilian decorative patterns inspired the graphics around it.
For the colors, I chose mustard yellow, deep green, and burgundy, balanced with cream. I wanted to bring some of that warmth and richness into the packaging, while keeping the different elements comfortable together.
For me, these references are what give the project its character and sense of place.
Brand identity for a longevity platform. Warm taupe, soft sand, and one loud lime to keep things alive. How does it look?
P.S. Open for brand + product design projects. DM me.