Nart1 is an Accra-based business operating three distinct brands under one roof — a skincare line, a beauty supply store, and a kiddies care shop. They needed a single website that represented all three brands professionally without confusing customers.
The Problem:
The client had three separate product lines with different target audiences, different product catalogues, and different contact needs — but no website to represent any of them.
What I Built:
I designed and developed a primary WordPress website with three embedded mini-sites — one for each brand — each with its own visual identity, product or service listings, dedicated contact page, and Google Maps integration showing the store location.
I integrated a WhatsApp bot on each mini-site so customers could initiate a conversation directly from the page they were browsing — connecting them instantly to the right department without any phone system needed.
Tools Used:
WordPress · Elementor Pro · Google Maps Integration · WhatsApp Bot · Contact Form Configuration
Result:
Three fully functional brand presences delivered within a single website — each with dedicated navigation, contact, and location information — giving Nart1 a professional online presence across all three product lines simultaneously.
Branding v4 for Virtuoso
This design evolution, made an impact to the brand growth's by:
- Webflow to Framer migration of 150+ static pages and 500+ CMS
- Increasing website conversions
- Having consistent brand presence across digital mediums
- Increase brand awareness
Clients in the beauty space often reach out to me to help build websites; they all have the same issue in common. A great business with a very unreliable booking process, which can cost them time and clients.
My process: comp analysis first, then Pinterest for visual direction, claude to help prompts, then used Lovable to build the real thing.
I've been designing e-commerce and service based brands for a while now and Loveable is super versatile and an added tool for my process.
The visual direction and color palette look so gorgeous! Solving the booking headache for beauty businesses is such a smart move. Great challenge submission! 🔥
Built a responsive WordPress website with Elementor as part of an SEO specialization project, applying keyword research, site structure, on-page SEO, image optimization, and technical SEO fundamentals.